Personal Branding: It Affects More Than You Realize

By Jason Richmond / February 17, 2017

It’s not uncommon that companies spend a good amount of time thinking about their culture. However, it is important to step back and look at what makes up a company’s specific culture. Is it the way the employees work, what type of environment the office is in, or the values and mission that the company surrounds themselves in? Chances are, it is a combination of all of these things, but when it really boils down to it, a company’s culture relies heavily on the employees. The way they hold themselves and their actions speak for the company’s culture, which is why personal branding is so important for employees to take note of. There will always be people around to see how a certain person is, it is the way that person holds and projects themselves that is so important for business. Whether people choose to cultivate their own personal brand or not, each and every one of us has one. So, why not take the time to enhance your personally brand because there are numerous ways to do so.

The best thing to do to project yourself in a positive way is to start thinking of yourself as your own brand. When people think of you or see your name, what do you want them to think about? Clearly, no one wants negative thoughts to be produced when others think about them, which is why taking the initiative and enhancing your own brand is so crucial. A great place to being looking at is your online presence. Once something is online, it is never going away. The proof is in the pudding about what type of person you are based on your social media. So much can be learned about a person just from their social media. Be very careful about social media because it is open for everyone to see, and what you post online directly reflects back on your company. Only post and share things that reflect your brand and absolutely stay away from public online fights. Not only are they pointless, it shows everyone that you are willing to “fight” over social media, a definite low no matter who you are.

Yes, personal branding is clearly directly affected by the employee themselves, but part of the responsibility lies in the hands of the company’s leaders. They need to enforce and stress the importance of personal branding, and project their own personal brand in a positive way as well. How can the leaders of a company expect their employees to be knowledgeable of personal branding if they themselves aren’t? Leaders should educate their employees on the role they play in the company’s success and the impact they can have with the way they treat customers and clients. Focus on the fact that even when they are in the outside world, they still reflect back onto their company. Due to social media, the way that businesses communicate with the outside world, everything is out in the open and there is a global audience on everyone. Being on your best behavior is more important than ever. As a leader, it’s important to be positive, professional, and embody the type of workplace culture you’d like to thrive in your company. After all there has to be some sort of role model, so naturally employees look towards their company’s leaders.

When it comes to a personal brand, what matters is how others see you instead of how you see yourself. It takes only seconds to make an impression on someone, and whether that impression is good or bad is completely up to the other person. Your personal brand affects more than just your current job, bosses, and fellow employees. It sticks with you wherever you go, and others will take note of your personality and characteristics. Taking the time to cultivate your own personal brand can save you, your current occupation, and future occupations. There are many ways to build a strong personal brand, so pick one and go with it. Make great first impressions, post positively on social media, and let your brand do the talking.

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