But what exactly is workplace culture and why is it something that any forward-looking business should put at the center of their workplace strategy?
In this article, we’ll analyze this concept, explore why it’s important, and understand some ways you can cultivate a winning, positive company culture that puts people first
What Is Workplace Culture?
In essence, workplace culture is understood to be a combination of beliefs, behaviors, and attitudes that define the atmosphere of an organization.
Why Is Workplace Culture Important?
But today, increasing numbers of businesses recognize the pivotal role that positive workplace culture has in ensuring their long-term success and viability. The reasons are compelling and multi-faceted.
When an organization cultivates and sustains a positive workplace culture, everyone pulls in the same direction. People behave in ways that advance the organization’s overarching goals; they also feel that their own interests and wellbeing are considered and respected.
People who work at companies with a culture that they believe aligns with their values feel safe, comfortable, and more confident. They’re open to exploring opportunities, taking calculated risks, voicing new ideas, and going the extra mile without feelings of resentment.
The net result of this goes directly to the bottom line. Indeed, numerous studies point to a direct link between the strength of a company’s culture and its success in the marketplace.
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However, trust isn’t something that can be built overnight, bought, or mandated. It takes time and conscious effort.
Regular and transparent communication with employees is a fundamental building block for forging and maintaining relationships of trust. This means being open about not just what’s going well in the business but also about setbacks and where challenges may lie. It also means being honest about any mistakes your leadership team may have made and what you’re doing to fix them.
Understand Your Existing Culture
A good way to gauge the temperature of your current company culture is to enlist the help of your HR department and engage in face-to-face discussions with teams at all levels within the organization.
Here, it’s a good idea to work with an external consultant to ensure these efforts are focused and deliver meaningful results.
Define Your Ideal Culture
At this point, the importance of communication can’t be understated. Before you go ahead and publish your vision, invite feedback from your people and teams.
Once you’ve gathered and considered this input, the next step is to document your culture, translate it into policies and procedures, and communicate it company-wide. You’ll need to ensure that everyone is clear on goals and expectations.
Measure, Measure, Measure
Focus groups, employee surveys, and websites such as Glassdoor are excellent sources of formal and informal employee feedback.
Get Serious about Diversity and Inclusion
This means you need to invest time and effort into building a positive and inclusive work culture where individuals from all backgrounds feel safe and respected.
Work with your HR team to educate employees and managers on the bottom-line value of diversity — and how to support it with practical skills. Consider bringing in an outside diversity expert to provide this if it’s not an area of expertise within your in-house HR department.
Benefits of Creating a Positive Culture
More Effective Recruitment
A Positive Brand Image
A positive work environment is a powerful magnet for attracting talented people.
The Ideal Outcome
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