Answer: Both were subjects in a recent podcast.
The culture component came from Ideal Outcomes’ founder Jason Richmond who was a guest on the School for Startups Radio show hosted by Jim Beach.
Jason’s interview followed one with Michael Andreacchi, CEO of Junk King, the second largest junk removal company in the world.
Jason’s interview starts at the 30-minute mark. http://cdn1.cyberears.com/34964.mp3