Ideal Outcomes

New book reveals how companies can maintain their workplace culture through a crisis


Jason Richmond’s ‘Culture Ignited’ Draws on COVID-19 Experience, Offers Invaluable Guidance to Business Leaders

COLORADO SPRINGS, CO – October 4, 2021Ideal Outcomes announced today the publication of Culture Ignited: 5 Disciplines for Adaptive Leadership by Jason Richmond, the company’s President, CEO, and Chief Culture Officer. 
 A follow-up to Richmond’s 2019 book Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth, Culture Ignited offers business leaders invaluable guidance for maintaining – and even strengthening – workplace culture during and after a crisis.
Writing in the context of COVID-19, Richmond outlines a step-by-step road map for navigating turbulence and unanticipated crises in the workplace. Drawing on his own experiences, those of other thought leaders and notable corporate leaders, and authoritative surveys, studies, and academic papers, Richmond details five core disciplines around which his road map revolves. By applying these disciplines – which include ‘Inspire and communicate a shared purpose’ and ‘Build capability and develop your talent’ – Richmond guides organizations through the process of developing a workplace culture that can withstand another crisis of COVID-19’s magnitude.
“COVID-19 has transformed the business world rapidly and significantly,” said Richmond. “And, one of the most important workplace lessons to be learned from the pandemic is this: agility, innovation, and teamwork are paramount to an organization’s success in the face of a crisis. The companies led by those willing and able to adapt to COVID-19 quickly and thoughtfully have fared the best during this crisis – and the same will be true next time around. My hope is that Culture Ignited will help CEOs and managers strengthen their teams, their companies, and their overall workplace culture in advance of the next unanticipated upheaval.”
Richmond is an in-demand keynote speaker, widely recognized as a noted authority on helping companies build strong, sustained revenue growth by empowering their employees and developing energizing office cultures. Over the course of his career, he has assisted organizations ranging from startups to Fortune 100 companies. Culture Ignited is Richmond’s second book.
Culture Ignited is available for purchase on Amazon. The book retails for $16.95. An eBook version is available for $9.95.

About Ideal Outcomes

Ideal Outcomes’ expert staff provides organizational development consulting, change implementation, talent management, coaching, diversity and inclusion and culture integration to business of all sizes, from Fortune 500 companies to startups – and everyone in-between.